In the last decade or so, the reach of business has expanded across the globe, and now it is coming full circle. Small companies that sold their products exclusively in their individual communities were suddenly taking advantage of their ability to reach an audience on the other side of the world, and their revenue and marketing capabilities expanded infinitely.
Access opened up for consumers to order local items from businesses hours away with the click of a button. In some ways, we may have expanded out a little farther than necessary, though, as people have recently started to crave more community and connection in their consumer habits.
One marketing agency West Palm Beach Fl has noted this trend and is using it to help consumers and clients enhance their interactions on a daily basis. Ideabar’s talent for creating a community around branding has won them awards and recognition and boosted their clients toward success.
One focus that makes them unique, is their ability to harness the power of location-based marketing to increase customer traffic and garner interest in businesses by meeting people where they are. Literally.
Benefits for Brick-And-Mortar Businesses
Brick-and-mortar businesses obviously stand to benefit the most from location-based marketing. It reminds people who are already in your area that your business is out there ready to serve and meet the needs of local customers.
When location-based marketing is done properly for a brick-and-mortar business, the brand becomes an integral part of that community and consumers begin to associate identities. For both national and local businesses like those served by the media marketing agency in West Palm Beach Fl, integration into local events, activities, and culture, can lead to a major boost in brand awareness and interest.
Benefits for Ecommerce
For many eCommerce businesses, location-based marketing does not make sense, but there is at least one application on this strategy that works for eCommerce shops as well. If your eCommerce store sells a brand that is exclusively in a specific kind of brick-and-mortar shop, then your business can reap the rewards of location-based marketing.
For example, let’s say that your eCommerce store sells exclusive screen printed t-shirts and you have made a deal with a local shop to sell your shirts. Location-based marketing lets customers know that they are close to an outlet where they can physically shop for your items, and it increases the likelihood that they will stop in.
Extremely Targeted Marketing
Location-based marketing is one of the most targeted types of marketing available, especially for local businesses that emphasize community interaction. Through mailers, you can reach potential customers on the outskirts of town, drawing them into your business and maybe other local businesses as well.
Geofencing, proximity marketing, and geotargeting gets your brand name in front of people specifically near your location.
Saves Money/Better Return
One thing the media marketing agency in West Palm Beach Fl, Ideabar, is proud of, is boosting their clients’ ROI through location-based marketing. When a Facebook or Instagram user’s location filters their exposure to your business’s ads, your pay per click cost goes down.
You are not wasting your content and advertising budget getting your ad in front of someone who may be hours away and has no interest in traveling for your products.
Catch Customers as They Are Most Interested
When you use geofencing or proximity marketing, you catch consumers right as they are most likely to be interested in your products. They walk by your business and get a push notification. Or you can set up alerts about sales, specials, and featured products as people are walking into your business location.
Beat the Competition
Geoconquesting is a unique way of reminding customers that your business exists when they visit your competition. A classic example of this strategy is Burger King’s Whopper Detour campaign in 2018.
Any time someone with the Burger King app was within 600 feet of a McDonald’s, they received a push notification offering them a Whopper for a penny. That campaign resulted in one million downloads of the Burger King app in a matter of a few days, and the beginning of a whole series of successful similar campaigns.
Final Thoughts
When you are looking for new ways to market your brand, it may be helpful to consider how traditional marketing strategies have merged with new technology. Ideabar, the media marketing agency in West Palm Beach Fl, has worked to blend technology and community in innovative ways that bring their clients closer to their communities, increase consumer awareness and interaction, and boost their return on investment.
The marketing agency in West Palm Beach Fl offers innovative inspiration to find new ways of reaching customers in this ever-expanding world of digital marketing, bringing us all closer together with a new frontier of marketing technology that propels businesses into the future alongside their customers.
REF:Askaaronle
