Featured Archives - Hyper Media

Jul

19

2020

How to Succeed in Account-Based Advertising

FeaturedAccount Advertising, Succeed in Account-Based Advertising, succession in account based ads

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town—87% of marketers believe it offers better ROI than other marketing activities. Although it may be a fairly new technique for many people, it has actually been used in various ways for many years. In reality, you may have already heard the word Key Account Management, Main Account Marketing, or Client-centric Marketing. ABM 's goal is, quite simply, to treat one account as a single market , i.e. to focus all of your energy (and resources) on engaging, winning, and maintaining a named account. On this level, ABM has…

Jul

16

2020

By Hyper Media

5 strategies to amplify your Twitter engagement

FeaturedStrategy to amplify Twitter engagement, Twitter engagement

While it's great to have thousands of Twitter followers, those numbers don't mean a lot if those followers don't engage with your Tweets. It's like getting something interesting to say, but not being able to get people to listen to you. And even though the platform has a huge potential to drive brand awareness and growth, you might not be able to make full use of it if you can't drive Twitter engagement. In this post, we 're helping you explore some of the best tactics to get the numbers together and reach your Twitter followers more effectively. Let's dive…

Jul

15

2020

By Hyper Media

7 Areas to Focus on During Your Mid-Year Blog Review

FeaturedBlog Review, Focus Blog Review, Mid-Year Blog

Many bloggers assess at the end of the year, reviewing how everything was going in the last year and setting goals for the new year. However, once you set these long-term goals, it is worth occasionally reviewing how you do it and making sure that you are still on track. The mid-review comes in, that's when. Yet exactly what are you supposed to check? What can you tell if you do well? So what are the warning signs that you might need to modify? I have come up with seven subjects over the years, and as I revisit my…

Jul

10

2020

By Hyper Media

How to Build a Brand Your Mom Will Be Proud Of

FeaturedBrand Building, Build a Brand

In a variety of ways, small business owners build their brands. However, pride is a binding thread for most of these initiatives. Most people don't want their companies to be embarrassed. Of all the appropriate purposes, they want them to be cautious. Here are some useful and efficient ways of creating a brand, that you would like to remember when you ask, "So, what are you doing? Offer High-Quality Products Providing high-quality merchandise to your customers might sound sort of a labor, however you’d be shocked at what number brands choose to simply get their merchandise into customers’ hands. Representatives from those enterprises solely place confidence in the initial purchase — not repeat consumers. They don’t care if the things crumble or close up outside…

Jun

28

2020

By Hyper Media

Building A Factory On Your Own Property

FeaturedFactory, Property, Utilities

Technology has done a wonderful job of shaking up the business world over the last few decades. Computers make it possible to do more of your homework than ever before, even if many people neglect a crucial aspect of it that could prove to be incredibly lucrative. Modern production plants have become smaller and smaller, with costs dropping as new technologies take place. This makes it possible to build a small factory on your property, to give you the power to make your own products, and to put you in control of your business. But how exactly are you going…

Jun

25

2020

By Hyper Media

What is Localized Content [+What It Means & Why You Need It]

FeaturedLocalized Content

In order for companies to succeed in today's world, marketers need to think about their content and strategies on a global scale. The Internet has opened doors to new markets around the world, but without paying close attention to the tastes and culture of these new consumers, advertisers will miss out on major opportunities. So, how do advertisers ensure that their advertising is ready as new markets are opened up? Localized content is the key to capturing the attention of new customers and creating a place where they want to spend their time and make purchases. With content built around…

May

15

2020

By Hyper Media

Brand Logos: The Good, The Bad, and The Most Questionable Designs

FeaturedApple, Brand Alignment, Brand Logo, Google, KFC logo

When it comes to your business' branding strategy, establishing your company's logo is one of the most critical tasks. Your logo are going to be pervasive throughout all of your marketing campaigns, and it's one among the foremost prominent branding elements that individuals will consider when someone mentions your company. Mounting research backs up how important a logo will be to your brand. In fact, a 2019 study from the Journal of promoting Research found that an effectively designed logo can "influence brand evaluations, purchase intentions, and brand performance." Your brand's logo should be memorable, versatile, and consistent, all the while giving your audience a…

May

09

2020

By Hyper Media

YouTubers Are Saying No to Advertising in 2020 by Using Snugg

FeaturedInfluencers, Snugg, YouTubers

The Truth: Subscribers watch your YouTube channel for you, not for ads. In 2020 brand authenticity is king. With 1 out of three people using ad blockers it’s incredible to think that influence's would still trade their brand image for pennies on the dollar using outdated business models. But let’s be fair, it’s not their fault and YouTubers aren’t alone. Influencers from every platform accept that it’s okay to interrupt their content with commercials and a few even push sponsorship's that run the chance of damaging brand authenticity. YouTube influencers put plenty of labor into their channels and wish to form deep lasting impressions with their subscribers. In a perfect world, an influencer would…

May

01

2020

By Hyper Media

How to Avoid Employee Lawsuits as a Brand

Featuredbrand insured, employee, Lawsuits, workplace injuries

Employee lawsuits will be an enormous drawback to your brand as they're costly. Something that you simply never termed ‘wrong’ may well be the premise on which your employee files a lawsuit against your brand. It may well be wrong termination, personal injury, harassment, and discrimination, just to say but some. But, as an employer, does one know the way you'll be able to avoid employee lawsuits in your brand? Well, allow us to observe ways you'll be able to prevent such costly lawsuits as a business. Present employment description to your employees Before you hire an employee, confirm you give them employment description. It should entail the responsibilities and activities the worker should perform. Additionally, it should have the organisational chart in order that the…

Apr

28

2020

By Hyper Media

How COVID-19 has changed social media engagement

FeaturedCOVID-19, Social media

Earlier this year, we presented our regular update with the newest data on the simplest times to post on social media. Around nearly the identical time we published this, many individuals and organisations began working remotely, sheltering in situ and otherwise changing their behaviours to assist prevent the spread of COVID-19. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became a fair more important tool for connection. With these changes, we reviewed data from our 20,000+ customers to work out how usage of social media has changed during this point. you'll use this information to…