Featured Archives - Page 3 of 6

Apr

15

2020

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

FeaturedCosts, Goals, Manage Your Entire Marketing Budget, Templates

Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could enter in estimated costs for all of your…

Apr

15

2020

By Hyper Media

Get the Name of Your Small Business Out There

FeaturedCollaboration, Engage, Merchandise, Small Business

As a small business, you are desperate to get your name out there, increase awareness, and watch the queries and customers roll in. However, it can be challenging to get the name out there if you’ve only just started, and for many, it can feel like an insurmountable task. It doesn’t need to be, though, and there are many ways that small businesses can take advantage of what they have to spread the world and see a boost in business. Here are four things to consider. Merchandise Making merchandise may not seem like a profitable idea when no one…

Apr

09

2020

By Hyper Media

How to Maintain the Cash Flow to Run a Business Successfully?

FeaturedBreak-even point, cash reserve, collection of receivables, Maintain the Cash Flow to Run a Business Successfully

A report released by the International finance corporation (IFC) indicates that up to 35% of Indian businesses receive payments after 90 days of delivering their services/goods. A majority of the revenue remains inaccessible in the form of receivables. Partly down to the logistic and bureaucratic issues, these not only postpone critical business ventures but also affect its expansion. To maintain positive cash flow, the ratio between the gross working capital and current liabilities must be greater than 1. Here are a few ways you can maintain the required cash flow that is necessary for a successful business: Break-even point The…

Apr

09

2020

By Hyper Media

LinkedIn for colleges: Best practices for higher education

FeaturedBest practices, higher education, LinkedIn for colleges

For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. The nature…

Apr

09

2020

By Hyper Media

17 Email Newsletter Examples We Love Getting in Our Inboxes

FeaturedAustin Kleon, BrainPickings, Community.is Vox Sentences, Email Newsletter, Email Newsletter Design, Email Newsletter Ideas, FandangoNOW, Fizzle, General Assembly, Hacker Newsletter, InVision, Litmus, Medium, NextDraft, REI, The Ringer, TheSkimm, This. SaaS Weekly

When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say. And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this…

Apr

09

2020

By Hyper Media

10 Sites You Can Use for Free Blog Promotion

FeaturedFree Blog Promotion, pinterest, Promote, YouTube

As a marketer, promoting and driving traffic to your blog isn't easy. It can feel like you're talking into a void sometimes. We've all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time. So, how can you do that? To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. You can get generate traffic through content aggregators, social media posts, social bookmarking, or reciprocal sharing sites. Below, let's review…

Apr

09

2020

By Hyper Media

How to Use Chatbot Technology in Healthcare Organizations [COVID-19 Symptom Checker]

FeaturedAwareness Chatbot Template, Chatbot Technology in Healthcare Organizations, SMS subscribers, symptom checker chatbot

The use of chatbot technology in healthcare organizations is still relatively new. However, with the current overload of requests and accurate information that needs to be efficiently distributed, there’s never been a time where chatbot automation was more needed for healthcare organizations. There are countless cases where a digital personal assistant or a chatbot could help physicians, nurses, patients or their families. Here are just a few ways how healthcare organizations can use chatbots during these uncertain times, and in the future: Real-time updates: Publish necessary information in a timely manner. 24/7 access: Provide self-check guidelines that users can access…

Apr

09

2020

By Hyper Media

How to Open an Online Business

FeaturedBusiness plan, Bussiness, Online, Templates

I can't count how many times I've come up with an idea and immediately said to my friends, "I should start a business!" I never do, but if I did, I know it would be online. Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn't as popular a couple of years ago, it definitely is now. Plus, online shopping makes the experience easier for the customer since they don't have to leave their homes to make a purchase. Another reason I would open an online store is because it would be easier for…

Apr

09

2020

By Hyper Media

Why Business & Passwords Are A Match Made In Hell

Featuredhacking breaches, passwords, Security, Weak password

At a time where most of your business tools are online, the average employee needs to remember over 20 different passwords. This might seem like a huge figure. But, in reality, employees in large organizations need to type 4 or 5 times the same amount of passwords in a single workday. Indeed, when you think about it, everything we do in the office is password-protected. Checking your emails requires logging in to your mailbox. If you’re going to keep an eye on current projects, there is probably a project management tool with a password. Are you expecting the latest sales…

Apr

09

2020

By Hyper Media

How to Adapt Your Marketing During the Coronavirus (COVID-19)

FeaturedAdapt, Coronavirus, Geography diversification, marketing

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating. It’s why I decided to change Ubersuggest and make it more free to help small businesses out. Since then a lot has changed and…