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Apr
09
2020
By Hyper Media
All You Need To Know About Car Trial Attorneys

All You Need To Know About Car Trial Attorneys

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  At some points, an individual would require the service of a trial lawyer – be it a pedestrian, cyclist, motorcyclist, or motorist. Accidents are inevitable. However, every driver, cyclist, and pedestrian alike ensure to maintain road safety rules the best way they can. Notwithstanding, when it happens, the individuals involved must find ways to resolve whatever damages and injuries that may arise from such an incident. Sadly, not many people know the legal approach to take after being involved in an accident.  Most times, the parties involved try as much as possible to exonerate themselves from being responsible for…
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Apr
09
2020
By Hyper Media
6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers

6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers

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Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading. In fact, research shows that the more passionate you are about a job, the more work you'll actually do. The truth is, a successful career takes time, initiative, and hours of hard work. And, while some companies enable employees to successfully execute on their roles within 40 hours each week, you'll occasionally need to work later or longer to excel at other organizations When you think you have the perfect job, you might tell…
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Apr
04
2020
By Hyper Media
5 Do’s and Don’ts of Conversion Rate Optimization You Need to Understand

5 Do’s and Don’ts of Conversion Rate Optimization You Need to Understand

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Conversion Rate Optimization is crucial for successful e-commerce. It is important that you convert visitors into customers otherwise e-commerce will not be able to earn a profit no matter how many visitors it gets. Whenever a visitor decides to come to your store, there is an opportunity to improve the conversion rate. To enhance CRO e-commerce needs to observe customer behavior and offer a shopping experience that will help in earning their trust and loyalty. Learn from the actions of the customers and position your website in a way that customers are encouraged to make purchases. Successful conversion rate optimization…
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Apr
04
2020
By Hyper Media
Where to Find Public and Private Small Business Funding in 2020

Where to Find Public and Private Small Business Funding in 2020

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With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time. Aside from this stimulus package, a number of private, state and local institutions have also stepped up to provide aid, assistance, and loans to small business owners suddenly facing unforeseen challenges. With a number of different options emerging, small business owners might be asking themselves, "Which options am I eligible for?" and "Which funding option is right for my particular business?" To…
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Apr
02
2020
By Hyper Media
The Plain-English Guide to Local PPC

The Plain-English Guide to Local PPC

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For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That's why local pay-per-click (PPC) can be a great option for local businesses. Even when budgets are tight, a local PPC campaign can improve the efficiency of your local marketing as it allows you to get in front of the right audience. Below, let's review the…
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Apr
02
2020
By Hyper Media
Social media crisis plan: What to do when things go wrong

Social media crisis plan: What to do when things go wrong

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If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big and small need a crisis plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. When you’re always dealing with a flood of @mentions, messages and updates, it’s clear how mistakes can get made and spiral out of control. Meanwhile, the ongoing coronavirus pandemic highlights the need for a social media crisis management plan. Brands must be more mindful than ever…
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Apr
02
2020
By Hyper Media
The New Way to Chat With Your Visitors

The New Way to Chat With Your Visitors

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Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar. They grew into a multi-million dollar business through one channel… SEO. Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space. These marketing approaches worked well for all of these well-known companies, but what’s wrong with them?…
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Apr
02
2020
By Hyper Media
How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

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There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook Facebook is the most widely used social media platform, so running a contest on Facebook makes sense. After all, your prospects most likely hang out here. Here are some best practices: Follow the…
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Apr
02
2020
By Hyper Media
25 Stats That Prove Why Workplaces Need to Embrace Diversity

25 Stats That Prove Why Workplaces Need to Embrace Diversity

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As a legally blind person who's held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field. I'd never been blatantly discriminated against or felt like I didn't receive an offer due to my vision. In fact, I've been lucky enough to work on teams run by women or diverse leaders. However, as I got older, I realized that I hadn't completely evaded misjudgments related to my eyesight. While I've had a handful of great experiences, I've run into a few subtle job interview…
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Mar
31
2020
By Hyper Media
How 5 Brands Use WhatsApp For Marketing

How 5 Brands Use WhatsApp For Marketing

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In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. The app became popular as an alternative to paying costly phone bills to communicate with loved ones around the world. As one of WhatsApp's earlier adopters, I discovered the app when studying abroad in Ireland. After blowing up my U.S. cell phone bill with roaming fees and spending…
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