Social Media How to Guides Archives - Page 3 of 6

Mar

30

2020

The Best Website Development Methodologies for 2020

Social Media How to GuidesDevelopment, Methodoligy, Website

At this point, there are more than a billion websites available on the internet, and each one of them has a reason to exist. Some of them offer products/services, some cater to crucial problems, while some are there for fun and entertainment. In a situation like this, it is straightforward to say that every concept, effect, and design on the internet has been used up at someplace or the other. That is why developers find it tricky to cook up something new to develop a website, and this development sometimes doesn’t come that easy- innovation is crucial. The fact that…

Mar

27

2020

By Hyper Media

Where Is Content Marketing Going in 2020?

Social Media How to GuidesContent, marketing, Memes

In the field of internet, promoting your content is a race, and ‘content marketing’ is leading this race. Yes, SEO has made gains in this race over the years, but content marketing is still at the forefront. In fact, other areas of marketing exist only because of content. Everyone is fisting off content. Isn’t it? Think about it. What would you have optimized if there was no content for search engines to index? Similarly, if there was no content, what would you post on social media? Nothing. If there was no content, then how would you communicate a message that…

Mar

27

2020

By Hyper Media

Social Spotlight: Four brands that shine through dark times

Social Media How to GuidesAlterra Mountain Company, CorePower Yoga, Four brands that shine through dark times, Shedd Aquarium, Tito’s Vodka

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview Though we’re all adjusting to the new reality of working from home and managing new best practices for our businesses, few in marketing are on the very visible front lines like social marketers. As many brands pause more traditional advertising, close retail locations and scramble…

Mar

26

2020

By Hyper Media

Remote work: 5 steps to cultivate an environment where employees thrive

Social Media How to Guides5 steps to cultivate an environment where employees thrive

Remote employees are becoming the new norm for companies across the globe. According to research from Global Workplace Analytics, employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. However, shifting to remote work isn’t always an easy transition. Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and personal time is key. In addition to supporting employees with resources to support remote work, managers and team leaders should keep in mind these tips for cultivating…

Mar

26

2020

By Hyper Media

6 Amazing Ways to Use Facebook Local Awareness Ads

Social Media How to Guidesfacebook local ads, Tips for local awareness ads

I love learning, and recently, I've been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills. When I started doing some research, like typing in local colleges and looking at courses, I took a break periodically to check social media. Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. The copy is short, but it provides actionable language and was shown to me as a response to my…

Mar

26

2020

By Hyper Media

Five Ways to Make Paying Easier and Safer for Your Customers

Social Media How to GuidesDomestic Merchant Account, Five Ways to Make Paying Easier and Safer for Your Customers, Flexible Payment Methods, Online Payments

Long gone are the days when customers forked over cash when paying for products and services. Today, there are many ways to pay, and some customers may pay after services have been rendered. However, with so many more options, it can be difficult for customers to know how to pay, and with the digital age we live in, it can be dangerous to pay digitally. Take some time to think about how customers pay and you can come up with ways to make it easier and safer for them, as well as easier and safer for you. Consider a…

Mar

26

2020

By Hyper Media

Why brands need a Twitter dashboard

Social Media How to GuidesTwitter, TWITTER Dashboard

Imagine driving a car with no speedometer, no fuel gauge and no warning lights. The car might still function, but without those critical indicators, it would only be a matter of time before you run out of gas, blow a tire or get pulled over. Just like a car, businesses using Twitter need a dashboard that makes crucial information easily accessible and actionable. It doesn’t matter if you’re an agency working with multiple brands or an enterprise handling dozens of accounts, it’s crucial to have something that covers all the bases. With Sprout’s Twitter dashboard, businesses can publish, engage, collaborate…

Mar

20

2020

By Hyper Media

Why You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic

Social Media How to GuidesContent Marketing Goals, SEO Strategies

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: "Good SEO ... means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. There isn't any way around it." I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. It's also creating thought leadership content, and lead generation, as well." Of course, every marketer should consider more than organic traffic when analyzing success metrics. After all, SEO isn't the only component of a…

Mar

20

2020

By Hyper Media

The Biggest Risks For Manufacturing Startups, Ranked

Social Media How to GuidesBiggest Risks, Manufacturing Startups, Ranked

Even before the outbreak of the coronavirus, the manufacturing sector was looking a little shaky. While the service economy was in a boom, underlying secondary production looked weak. Some called it a nominal recession. Now, the situation looks even more severe, with entire supply chains shutting down, particularly in the world’s most productive countries. Manufacturers, therefore, face considerable risks. The current crisis is just one example of the types of things that can go wrong. Startups in the sector, however, face a raft of risks with which they must deal. It’s not as simple as just getting through the next…

Mar

20

2020

By Hyper Media

How to Get First-Time Visitors Interested in Your Blog

Social Media How to GuidesBlog, Interested, Visitors

Last week we talked about to getting the word out about your blog so people will visit. This week I want to talk about the next stage of warming them up and turning them into raving fans: getting them interested when they do visit. You only to have to look at your bounce rates in Google Analytics to see how often people visit your blog and then leave. And that’s a shame, because chances are you a lot of time and energy into creating your content. So you need to quickly give them a reason to stick around. The tips…