Social Media How to Guides Archives - Page 4 of 6

Mar

20

2020

How to Bridge the Gap Between In-Person and Online Lead Generation

Social Media How to GuidesBridge, Gap Between In-Person, Online Lead Generation

From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are. Knowing which social links led to a conversion, or which web pages ultimately influenced a customer to purchase your product, makes us better and more effective marketers. But what about the power of in-person events? How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? Linking the online and offline activities has long been a challenge for marketers — but…

Mar

20

2020

By Hyper Media

4 ways to advance your agency with your social media strategy

Social Media How to Guidesadvance your agency, social media strategy

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. Social media is…

Mar

20

2020

By Hyper Media

How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

Social Media How to GuidesRevenue Goals, Revenue Marketing

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. This method determines if current marketing efforts should be changed or repeated based on lead generation and customer acquisition data. A tactic like this measures and drives the growth of a business. To put it…

Mar

20

2020

By Hyper Media

Social Media Management in Times of Crisis

Social Media How to Guidescrisis communication, Social Media Management, Time of crisis

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their communities to figure out how to respond. Over the last, 9 years, we’re very grateful to have built up such a strong community of people who use our products, read our blogs and listen to our podcast, and we believe that it’s important that we all try to navigate these challenges together. That’s…

Mar

18

2020

By Hyper Media

Why Playing Games at Work Could Increase Productivity and Employee Satisfaction

Social Media How to GuidesEmployee Satisfaction, Games, Increase Productivity

Consider this — you're trying to add the final slides to an important presentation, but you can't seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire on your laptop, or play Words With Friends on your phone. You can't though, because you're at work. Your team or manager may not like it. It's simply not acceptable. You might know the feeling. Despite cultural notions that playing games at work is counterproductive, it's actually quite the opposite. Games can be a great tool to create a better work environment for…

Mar

18

2020

By Hyper Media

How to Know the Right Website Builder for Your Business Website

Social Media How to GuidesBuilder, Genuine, Trusted

A business website is now an important asset for any company, especially in this increasingly digital world. If you want to have a home for your business on the Internet, then you definitely need to get a business website up and running. Luckily, there are plenty of options available online that makes it easier for you to know how to build your website. If you still don’t have a business website, then the first thing you need to consider is which website builder you want to use. A website builder is great for people who don’t want to do a…

Mar

17

2020

By Hyper Media

Why You Should Focus on Location Based Marketing This Year

Social Media How to GuidesBrick-And-Mortar Businesses, ecommerce, Extremely Targeted Marketing

In the last decade or so, the reach of business has expanded across the globe, and now it is coming full circle. Small companies that sold their products exclusively in their individual communities were suddenly taking advantage of their ability to reach an audience on the other side of the world, and their revenue and marketing capabilities expanded infinitely. Access opened up for consumers to order local items from businesses hours away with the click of a button. In some ways, we may have expanded out a little farther than necessary, though, as people have recently started to crave…

Mar

17

2020

By Hyper Media

5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]

Social Media How to GuidesBlackCart, Casper, Prime Wardrobe, Stitch Fix, Warby Parker

Recently, I took a leap of faith, and bought leggings online. I was nervous because of the obvious: I couldn't see the leggings in person or try them on in-store, and I wasn't sure how the sizing worked. I didn't want to pay for shipping and item tax without even knowing if I was going to love my purchase. During the checkout process, I kept thinking about how much I wanted to try the leggings on before I bought them, just to make sure I was making a good choice. The fear of not knowing made me hesitant to spend…

Mar

17

2020

By Hyper Media

How to Write Good Instagram Captions: 8 Bookmarkable Tips for Perfecting Your Copy

Social Media How to GuidesGood Instagram Captions, Instagram, Instagram Captions

Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business. But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection. The caption of your post is where you can give a voice to that visual content. A good Instagram captions explains what the photo is about, tells your followers to take action, or cracks a joke that makes your content…

Mar

14

2020

By Hyper Media

11 ways social data can take you and your business to the next level

Social Media How to Guidesbusiness, social data

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Social media is brimming with business, competitive…