Social Media How to Guides

Mar
14
2020
By Hyper Media
Are you sure your website analytics is set up correctly?

Are you sure your website analytics is set up correctly?

Social Media How to Guides, , , ,
When was the last time you did an audit on your website analytics to make sure it’s set up correctly? We run a lot of audits for companies (SEO, website, competitive analysis, etc.) and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. 1. Google Search Console not set up When Google crawls through your website to index it, it will provide you with a report that can be found in Google Search Console. It’s an essential report…
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Mar
12
2020
By Hyper Media
25 of the Best Form Builder Tools for 2020

25 of the Best Form Builder Tools for 2020

Social Media How to Guides
You’ve heard it before -- forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold. Before we dive into the best form builder tools for 2020, though, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are…
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Mar
12
2020
By Hyper Media
How to Use LinkedIn to Amplify Your Live Event Experience

How to Use LinkedIn to Amplify Your Live Event Experience

Social Media How to Guides
Why Use LinkedIn to Amplify Your Impact at Live Events? LinkedIn started as an online job fair. Unless you were in the market for a new gig, it was hard to justify spending time there. But over the past few years, LinkedIn has evolved into a full-service platform for building your professional reputation. You can use the platform to publish thought leadership, connect with colleagues and peers, and follow inspiring mentors. And there are plenty of folks to network with: The latest count was 675+ million members and rising. LinkedIn is also reporting higher engagement on posts than other social networks. Basically, if…
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Mar
10
2020
By Hyper Media
How Employees Can Improve Organic Reach and Engagement

How Employees Can Improve Organic Reach and Engagement

Social Media How to Guides
In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. Why Use Internal (In-House) Influencers? Among your brand’s internal stakeholders, you’ll likely find a few people with large personal or professional networks. When they share your brand’s content on social media, or when you share content about them, you’ll notice an uptick in organic reach and engagement. These are your internal influencers. It’s no secret that employees are some of the most trusted representatives of your brand. According to the Edelman Trust Barometer, potential customers trust employees…
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Mar
10
2020
By Hyper Media
13 Amazing Free Chrome Extensions For SEO

13 Amazing Free Chrome Extensions For SEO

Social Media How to Guides, , ,
Every SEO tool is different.Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool.And I really mean that, even though I created Ubersuggest for you.Plus paying for a handful of SEO tools can be expensive and isn’t realistic.But don’t worry, because today, I’m about to make your life a bit easier. Here are 13 free chrome extensions that will help you with your SEO.What’s beautiful is that when you combine them all, you’ll have everything you need.So here goes. Extension #1: Keyword Surfer It doesn’t matter if…
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Mar
09
2020
By Hyper Media
Promote Your Business Effectively With Perfectly Designed Outdoor Vinyl Banners 

Promote Your Business Effectively With Perfectly Designed Outdoor Vinyl Banners 

Social Media How to Guides
You can improve the chances of discover-ability of your promotions as well as enhance its impact on the passersby when you use vinyl banners.  Your business will be noticed easily and at the same time bring potential customers towards it. The best part of it is that it will become the highlight of a local event. On the other hand, if you use these vinyl banners in front of your storehouse, it will enhance the exterior of the premises and at the same time will advertise your business to the world. You can make these banners tailored according to your…
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Mar
09
2020
By Hyper Media
Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On

Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On

Social Media How to Guides, ,
When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, Facebook, or Instagram? Those three social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site. But they're also incredibly different in terms of purpose. Ultimately, Facebook's purpose is to connect people with their friends and family. People use Facebook to share photos, videos, and general updates on their lives. Twitter, on the other hand, is used to share ideas,…
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Mar
08
2020
By Hyper Media
How to Add Live Chat to Your Website in Just 10 Minutes?

How to Add Live Chat to Your Website in Just 10 Minutes?

Social Media How to Guides, ,
More than 30% of customers expect live chat on a business’s website while only 9% of companies provide live chat support, according to surveys. Live chat is also a sales tool. Conversions can increase 45% when live chat is on a website. Today I’m going to show you how to add live chat to a website with free software in less than 10 minutes. Have you been considering adding live chat to your website? What is live chat for customer support? Live chat is a way for businesses to support customers with real-time conversation in a chat application. When your…
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Mar
07
2020
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By Hyper Media
9 Ways to Lower Your Facebook Ad Costs

9 Ways to Lower Your Facebook Ad Costs

Social Media How to Guides, ,
Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. However, Dan Rohsler, social account manager at digital agency Power Digital Marketing, said it is common to expect cost per thousand impressions (CPMs) to vary between $5 and $10 and cost per click (CPC) to come in below $2. Likewise, Kevin Miller, director of growth at home-buying app Open Listings, said a safe average cost per click on Facebook for most businesses is $1.50.…
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Mar
07
2020
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By Hyper Media
The Comprehensive Guide to Online Advertising Costs

The Comprehensive Guide to Online Advertising Costs

Social Media How to Guides, , ,
Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least. Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider. Underneath it all, however, is always the same burning question: “How much is this going to cost me?” Today we’ll be taking an in-depth look at advertising costs on three of the largest online advertising platforms – Google Adwords,…
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