News - Page 13 of 13 - Hyper Media

Mar

08

2020

How to Add Live Chat to Your Website in Just 10 Minutes?

Social Media How to GuidesChat, Customer Support, Live chat

More than 30% of customers expect live chat on a business’s website while only 9% of companies provide live chat support, according to surveys. Live chat is also a sales tool. Conversions can increase 45% when live chat is on a website. Today I’m going to show you how to add live chat to a website with free software in less than 10 minutes. Have you been considering adding live chat to your website? What is live chat for customer support? Live chat is a way for businesses to support customers with real-time conversation in a chat application. When your…

Mar

07

2020

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By Hyper Media

9 Ways to Lower Your Facebook Ad Costs

Social Media How to GuidesFacebook, Facebook Ad, Social media

Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. However, Dan Rohsler, social account manager at digital agency Power Digital Marketing, said it is common to expect cost per thousand impressions (CPMs) to vary between $5 and $10 and cost per click (CPC) to come in below $2. Likewise, Kevin Miller, director of growth at home-buying app Open Listings, said a safe average cost per click on Facebook for most businesses is $1.50.…

Mar

07

2020

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By Hyper Media

The Comprehensive Guide to Online Advertising Costs

Social Media How to GuidesFacebook Ads, Google Ads, Instagram Ads, Online Advertising

Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least. Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider. Underneath it all, however, is always the same burning question: “How much is this going to cost me?” Today we’ll be taking an in-depth look at advertising costs on three of the largest online advertising platforms – Google Adwords,…

Mar

07

2020

By Hyper Media

5 Ways to Increase Your Market Share

Social Media How to GuidesApple, Happy customer, iPhone, Market share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. This means that half of phone owners globally own an iPhone. As a business, knowing your market…

Mar

06

2020

By Hyper Media

How to Warm Up Your Readers and Make Them Raving Fans

Social Media How to Guides

Today I’m kicking off a series of blog posts designed to help you move your readers from feeling cold towards you, your brand and your blog, to being fully engaged and becoming raving fans. I’m going to talk about the benefits of getting your readers warmed up, and then walk you through a series of steps to actually do it. Over the next few weeks I’ll be giving you some exercises that you can do to help you move your readers through the various stages. And then I’ll wrap things up with some case studies. Most bloggers dream of…

Feb

22

2020

By Hyper Media

50+ Technical Terms Translated Into Plain English

Social Media News

We all misinterpret some of the technical terms being used in web and product design nowadays. As a marketer, we need to be familiar with this vocabulary so we can communicate better with our IT, web design and product development departments. To help bridge the gap, here are more than 50 commonly used technical terms every marketer should understand. 301 Redirect A permanent redirect from one URL to another. Usually from a company's old website to their new website. They're also used to redirect web traffic from those old web pages to the new ones that have replaced them. 404…