News - Page 7 of 13 - Hyper Media

Apr

09

2020

All You Need To Know About Car Trial Attorneys

FeaturedAttorneys, Car, Trial

At some points, an individual would require the service of a trial lawyer – be it a pedestrian, cyclist, motorcyclist, or motorist. Accidents are inevitable. However, every driver, cyclist, and pedestrian alike ensure to maintain road safety rules the best way they can. Notwithstanding, when it happens, the individuals involved must find ways to resolve whatever damages and injuries that may arise from such an incident. Sadly, not many people know the legal approach to take after being involved in an accident. Most times, the parties involved try as much as possible to exonerate themselves from being responsible for…

Apr

09

2020

By Hyper Media

6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers

FeaturedAchieving, Balance, for, tips, Work-Life

Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading. In fact, research shows that the more passionate you are about a job, the more work you'll actually do. The truth is, a successful career takes time, initiative, and hours of hard work. And, while some companies enable employees to successfully execute on their roles within 40 hours each week, you'll occasionally need to work later or longer to excel at other organizations When you think you have the perfect job, you might tell…

Apr

04

2020

By Hyper Media

5 Do’s and Don’ts of Conversion Rate Optimization You Need to Understand

FeaturedConversion Rate Optimization You Need to Understand

Conversion Rate Optimization is crucial for successful e-commerce. It is important that you convert visitors into customers otherwise e-commerce will not be able to earn a profit no matter how many visitors it gets. Whenever a visitor decides to come to your store, there is an opportunity to improve the conversion rate. To enhance CRO e-commerce needs to observe customer behavior and offer a shopping experience that will help in earning their trust and loyalty. Learn from the actions of the customers and position your website in a way that customers are encouraged to make purchases. Successful conversion rate optimization…

Apr

04

2020

By Hyper Media

12 Social Media Tools You Need to Use in 2020

Social Media How to Guidesbrand awareness, HypeAuditor, Lightroom, Social Media Tools

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too. Social media, however, can be extremely time-consuming. Additionally, it spans so many diverse tasks, ranging from number-based activities like tracking analytics, to creative jobs such as designing graphics. It can be difficult to find the skills and manpower needed to execute…

Apr

04

2020

By Hyper Media

Where to Find Public and Private Small Business Funding in 2020

FeaturedFunding, Loan Assistance, Private Business, Public Business

With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time. Aside from this stimulus package, a number of private, state and local institutions have also stepped up to provide aid, assistance, and loans to small business owners suddenly facing unforeseen challenges. With a number of different options emerging, small business owners might be asking themselves, "Which options am I eligible for?" and "Which funding option is right for my particular business?" To…

Apr

03

2020

By Hyper Media

A Step-by-Step Guide to Advertising on Instagram

Social Media How to GuidesAdvertising, Instagram

With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types. But setting up ads on any platform requires a lot of thought: What should your target audience look like? What should your copy say? What image should you use? There are a number of ads tools available that can help you create your ads and targeted audiences, but there's still the more technical…

Apr

03

2020

By Hyper Media

How to Use Digital Marketing in 2020

Social Media How to GuidesAffiliate Marketing, Digital Marketing, Email Marketing, Influencer Marketing, Search Engine Optimization

Digital marketing is an industry where everything happens with lightning speed. Every year new trends appear while others pass into history. There is hardly a company that does not invest in marketing activities today. Software development agencies, eCommerce and even your favorite coffee-house at the corner, all use different means to promote their businesses. Today, it is important to build a whole digital marketing strategy to maximize performance and minimize expenses. Let’s jump right into juicy details and learn what it takes to build successful marketing activities in 2020. What is Digital Marketing and Why Use It? Digital marketing encompasses…

Apr

03

2020

By Hyper Media

A step-by-step guide on how to use Facebook Business Manager

Social Media How to GuidesBussiness, Facebook, Manager

Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing your own small business, the same isn’t true if you’re working with a team. Sharing logins is opening the door to security and privacy concerns, and manually adding and assigning roles to teammates on a Facebook Page can be tedious. This makes it crucial for agencies and businesses alike to use the Facebook Business Manager so they can securely manage their Facebook Pages and ad accounts in one place. If you haven’t started using the Facebook Business Manager because it…

Apr

02

2020

By Hyper Media

The Plain-English Guide to Local PPC

Featuredad extensions, brand awareness, guide, Plain-English, Running relevant ads.

For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That's why local pay-per-click (PPC) can be a great option for local businesses. Even when budgets are tight, a local PPC campaign can improve the efficiency of your local marketing as it allows you to get in front of the right audience. Below, let's review the…

Apr

02

2020

By Hyper Media

Social media crisis plan: What to do when things go wrong

FeaturedCrisis, plan, Social media

If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big and small need a crisis plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. When you’re always dealing with a flood of @mentions, messages and updates, it’s clear how mistakes can get made and spiral out of control. Meanwhile, the ongoing coronavirus pandemic highlights the need for a social media crisis management plan. Brands must be more mindful than ever…