News - Page 9 of 13 - Hyper Media

Mar

27

2020

Where Is Content Marketing Going in 2020?

Social Media How to GuidesContent, marketing, Memes

In the field of internet, promoting your content is a race, and ‘content marketing’ is leading this race. Yes, SEO has made gains in this race over the years, but content marketing is still at the forefront. In fact, other areas of marketing exist only because of content. Everyone is fisting off content. Isn’t it? Think about it. What would you have optimized if there was no content for search engines to index? Similarly, if there was no content, what would you post on social media? Nothing. If there was no content, then how would you communicate a message that…

Mar

27

2020

By Hyper Media

Social Spotlight: Four brands that shine through dark times

Social Media How to GuidesAlterra Mountain Company, CorePower Yoga, Four brands that shine through dark times, Shedd Aquarium, Tito’s Vodka

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview Though we’re all adjusting to the new reality of working from home and managing new best practices for our businesses, few in marketing are on the very visible front lines like social marketers. As many brands pause more traditional advertising, close retail locations and scramble…

Mar

27

2020

By Hyper Media

7 Amazingly Effective Lead Nurturing Tactics

Featured

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. In 2018, lead generation, sales, and lead nurturing were the top three organizational objectives for content marketers. How to Nurture Leads Lead nurturing is the purposeful…

Mar

27

2020

By Hyper Media

What To Look For When Choosing The Best Baby Diapers Brand In 2020

FeaturedDiapers Brand, Discounts And Offers, The Best Baby Diapers

Becoming a parent is undeniably one of the best things that can ever happen to someone. But at the same time, where it’s all very beautiful, there are a lot of responsibilities that come along this experience. You have to make sure that you are able to give your little one the right care, the right kind of love, and that you are able to fulfill all his/her basic needs. Speaking of basic needs, one of the most important concerns for most parents is the diaper brand they have to opt for. The concern makes sense because the wrong diaper…

Mar

26

2020

By Hyper Media

Remote work: 5 steps to cultivate an environment where employees thrive

Social Media How to Guides5 steps to cultivate an environment where employees thrive

Remote employees are becoming the new norm for companies across the globe. According to research from Global Workplace Analytics, employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. However, shifting to remote work isn’t always an easy transition. Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and personal time is key. In addition to supporting employees with resources to support remote work, managers and team leaders should keep in mind these tips for cultivating…

Mar

26

2020

By Hyper Media

How to Write an Incredibly Well-Written Executive Summary [+ Example]

FeaturedIncredibly Well-Written Executive Summary

Whether you're an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans grow 30% faster than those that don't. A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. While a thorough business plan is necessary, it's equally critical you provide readers with…

Mar

26

2020

By Hyper Media

6 Amazing Ways to Use Facebook Local Awareness Ads

Social Media How to Guidesfacebook local ads, Tips for local awareness ads

I love learning, and recently, I've been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills. When I started doing some research, like typing in local colleges and looking at courses, I took a break periodically to check social media. Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. The copy is short, but it provides actionable language and was shown to me as a response to my…

Mar

26

2020

By Hyper Media

Five Ways to Make Paying Easier and Safer for Your Customers

Social Media How to GuidesDomestic Merchant Account, Five Ways to Make Paying Easier and Safer for Your Customers, Flexible Payment Methods, Online Payments

Long gone are the days when customers forked over cash when paying for products and services. Today, there are many ways to pay, and some customers may pay after services have been rendered. However, with so many more options, it can be difficult for customers to know how to pay, and with the digital age we live in, it can be dangerous to pay digitally. Take some time to think about how customers pay and you can come up with ways to make it easier and safer for them, as well as easier and safer for you. Consider a…

Mar

26

2020

By Hyper Media

Why brands need a Twitter dashboard

Social Media How to GuidesTwitter, TWITTER Dashboard

Imagine driving a car with no speedometer, no fuel gauge and no warning lights. The car might still function, but without those critical indicators, it would only be a matter of time before you run out of gas, blow a tire or get pulled over. Just like a car, businesses using Twitter need a dashboard that makes crucial information easily accessible and actionable. It doesn’t matter if you’re an agency working with multiple brands or an enterprise handling dozens of accounts, it’s crucial to have something that covers all the bases. With Sprout’s Twitter dashboard, businesses can publish, engage, collaborate…

Mar

26

2020

By Hyper Media

How to Become an SEO Expert, According to HubSpot’s SEO Team

FeaturedHubSpot’s, SEO Expert

Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. You might think someone like Braden would continue to climb the creative career ladder in content marketing. But today he actually spends more time in Ahrefs than he…