Casper

5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]

5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]

Recently, I took a leap of faith, and bought leggings online. I was nervous because of the obvious: I couldn't see the leggings in person or try them on in-store, and I wasn't sure how the sizing worked. I didn't want to pay for shipping and item tax without even knowing if I was going to love my purchase. During the checkout process, I kept thinking about how much I wanted to try the leggings on before I bought them, just to make sure I was making a good choice. The fear of not knowing made me hesitant to spend…
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