Why You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic
Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: "Good SEO ... means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. There isn't any way around it." I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. It's also creating thought leadership content, and lead generation, as well." Of course, every marketer should consider more than organic traffic when analyzing success metrics. After all, SEO isn't the only component of a…