Why You Should Focus on Location Based Marketing This Year
In the last decade or so, the reach of business has expanded across the globe, and now it is coming full circle. Small companies that sold their products exclusively in their individual communities were suddenly taking advantage of their ability to reach an audience on the other side of the world, and their revenue and marketing capabilities expanded infinitely. Access opened up for consumers to order local items from businesses hours away with the click of a button. In some ways, we may have expanded out a little farther than necessary, though, as people have recently started to crave…