Influencers

May
09
2020
By Hyper Media
YouTubers Are Saying No to Advertising in 2020 by Using Snugg

YouTubers Are Saying No to Advertising in 2020 by Using Snugg

Featured, ,
The Truth: Subscribers watch your YouTube channel for you, not for ads. In 2020 brand authenticity is king. With 1 out of three people using ad blockers it’s incredible to think that influence's would still trade their brand image for pennies on the dollar using outdated business models. But let’s be fair, it’s not their fault and YouTubers aren’t alone. Influencers from every platform accept that it’s okay to interrupt their content with commercials and a few even push sponsorship's that run the chance of damaging brand authenticity. YouTube influencers put plenty of labor into their channels and wish to form deep lasting impressions with their subscribers. In a perfect world, an influencer would…
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Mar
10
2020
By Hyper Media
How Employees Can Improve Organic Reach and Engagement

How Employees Can Improve Organic Reach and Engagement

Social Media How to Guides
In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. Why Use Internal (In-House) Influencers? Among your brand’s internal stakeholders, you’ll likely find a few people with large personal or professional networks. When they share your brand’s content on social media, or when you share content about them, you’ll notice an uptick in organic reach and engagement. These are your internal influencers. It’s no secret that employees are some of the most trusted representatives of your brand. According to the Edelman Trust Barometer, potential customers trust employees…
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