marketing

How to Adapt Your Marketing During the Coronavirus (COVID-19)

How to Adapt Your Marketing During the Coronavirus (COVID-19)

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating. It’s why I decided to change Ubersuggest and make it more free to help small businesses out. Since then a lot has changed and…
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How 5 Brands Use WhatsApp For Marketing

How 5 Brands Use WhatsApp For Marketing

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. The app became popular as an alternative to paying costly phone bills to communicate with loved ones around the world. As one of WhatsApp's earlier adopters, I discovered the app when studying abroad in Ireland. After blowing up my U.S. cell phone bill with roaming fees and spending…
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Where Is Content Marketing Going in 2020?

Where Is Content Marketing Going in 2020?

In the field of internet, promoting your content is a race, and ‘content marketing’ is leading this race.  Yes, SEO has made gains in this race over the years, but content marketing is still at the forefront. In fact, other areas of marketing exist only because of content. Everyone is fisting off content. Isn’t it? Think about it. What would you have optimized if there was no content for search engines to index? Similarly, if there was no content, what would you post on social media? Nothing. If there was no content, then how would you communicate a message that…
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