How to do text message marketing: Diversify your marketing channels and reap the rewards with 3 easy methods
Many people think of text message marketing as old-fashioned. And for that reason, there are a lot of marketers who dismiss this technology or don’t even consider using it in the first place. However, SMS (short message service) is very much alive and well, and it offers you a unique opportunity to reach your customers in a place they are not expecting it, creating a great sense of novelty that can result in better engagement. In fact, there are plenty of reasons to incorporate text messages into your overall marketing strategy, such as: 95% of text messages are read within…