Online Advertising

Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least. Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider. Underneath it all, however, is always the same burning question: “How much is this going to cost me?” Today we’ll be taking an in-depth look at advertising costs on three of the largest online advertising platforms – Google Adwords,…