SEO Expert

How to measure the success of your content SEO strategy?

How to measure the success of your content SEO strategy?

To determine the effectiveness of your content SEO strategy, you must first define your objectives. What exactly is the aim of your strategy? Do you want to be ranked higher? Is there more traffic? In order to assess your content SEO strategy, you must first determine what success means to you. You will evaluate the effectiveness of your plan once you've defined your objectives. This article will assist you in defining your objectives and provide guidance on how to evaluate your objectives and the effectiveness of your content SEO strategy. What is your primary goal? What do you aim to…
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How to Become an SEO Expert, According to HubSpot’s SEO Team

How to Become an SEO Expert, According to HubSpot’s SEO Team

Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. You might think someone like Braden would continue to climb the creative career ladder in content marketing. But today he actually spends more time in Ahrefs than he…
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