Succeed in Account-Based Advertising

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town—87% of marketers believe it offers better ROI than other marketing activities. Although it may be a fairly new technique for many people, it has actually been used in various ways for many years. In reality, you may have already heard the word Key Account Management, Main Account Marketing, or Client-centric Marketing. ABM 's goal is, quite simply, to treat one account as a single market , i.e. to focus all of your energy (and resources) on engaging, winning, and maintaining a named account. On this level, ABM has…