Twitter

Why brands need a Twitter dashboard

Why brands need a Twitter dashboard

Imagine driving a car with no speedometer, no fuel gauge and no warning lights. The car might still function, but without those critical indicators, it would only be a matter of time before you run out of gas, blow a tire or get pulled over. Just like a car, businesses using Twitter need a dashboard that makes crucial information easily accessible and actionable.  It doesn’t matter if you’re an agency working with multiple brands or an enterprise handling dozens of accounts, it’s crucial to have something that covers all the bases. With Sprout’s Twitter dashboard, businesses can publish, engage, collaborate…
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Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On

Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, Facebook, or Instagram? Those three social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site. But they're also incredibly different in terms of purpose. Ultimately, Facebook's purpose is to connect people with their friends and family. People use Facebook to share photos, videos, and general updates on their lives. Twitter, on the other hand, is used to share ideas,…
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