Why brands need a Twitter dashboard
Imagine driving a car with no speedometer, no fuel gauge and no warning lights. The car might still function, but without those critical indicators, it would only be a matter of time before you run out of gas, blow a tire or get pulled over. Just like a car, businesses using Twitter need a dashboard that makes crucial information easily accessible and actionable. It doesn’t matter if you’re an agency working with multiple brands or an enterprise handling dozens of accounts, it’s crucial to have something that covers all the bases. With Sprout’s Twitter dashboard, businesses can publish, engage, collaborate…