Video is the king, and it is becoming extremely important for brands to create and share video content with their audiences. As it stands, about 85 percent of businesses are using video in their marketing strategies. And a large part of this is due to the increased availability and affordability of video editing tools.
Depending on the requirements, a variety of video editing tools are available. So we’re going to dive into a few that might be perfect for your brand’s video marketing strategy.
Basic video editing tools
If you’re still learning how to create video content and want to find a relatively free and easy tool, below are three great basic video editing tools.
1. iMovie
iMovie is a free video editing tool that comes with Mac and MacBook computers automatically. It can even be downloaded to iOS devices for on-the-go editing via your iPhone.
Simply upload your video file and use the drag-and-drop interface to easily trim, clip and edit the video.
iMovie has a transition library to help enhance your videos and support 4K resolution. This editing software is the perfect starter program for Mac users, especially if they’re new to YouTube channel or business video editing.
2. VideoPad
VideoPad is another fully fledged, free video editing software. It’s compatible with Mac OS X devices and is another great tool for creating professional YouTube and marketing video content.
The software itself provides a visual effects and transition library to help improve your video creation. You can create a multitude of video formats, including 3D and 360 degrees.
Similar to iMovie, you can import your video clips to the editing strip, trim them down and add them to your transitions, slides, graphics and more.
3. VSDC
Next on our list of best video editing software is VSDC, a free, downloadable editor that is compatible with Windows computers. VSDC offers a variety of tools, such as a free editor, a video converter, an audio converter and an audio CD recorder.
But here we are to focus on their video tool. Like VideoPad, you can use this software to create virtually any type of video format. Plus, you will have access to a library full of video effects, including color correction and filters. It also offers a video stabilization feature that allows users to make shaky videos smooth and usable.
VSDC is another tool that is suitable for creating marketing videos, whether it’s a sales video, an explanatory video or a YouTube video.
A premium version of the tool is available for those looking for a more robust video editor.
The two professional video editing software we’re going to talk about in the near future are also great options to look into.
Professional video editing tools
If you’re looking for a more in-depth editing software that matches your level of expertise and the type of video content you’re hoping to create, there are some quality options below.
4. Premiere Pro
The Premiere Pro Video Editor is one of the most extensive tools available. It has the capability to create any type of video content, including 8K and virtual reality. Premiere Pro is a great option for video marketing teams that are really looking to scale up video production. Interactive videos, high-quality sales and marketing videos, short films, video series and more can be created.
5. Final Cut Pro
Another professional, unlimited video editor is Apple’s Final Cut Pro. This software gives your video production team a wealth of opportunities, especially when it comes to creating coherent video content.
You can create your 4K and 8K horizontal videos while also being able to convert and export them to optimal sizes for each of your brand’s social profiles. And, this is done automatically, focusing on the most important part of the video during the crop.
REF: Sprout Social.
